Scale Winning Ads with $10K/Day Testing

If you want to scale your ad account to $100K/month, $1M/month or beyond, you need one thing: a repeatable system for finding winning creative at scale.

At Ad Pros, we spend over $10,000/day on testing. This post breaks down the exact framework we use — the CBO Split & Scale method — that lets us confidently find, validate, and scale winners month after month, for ourselves and for our clients.

Whether you're stuck at $1K/day or already spending $50K/day, this approach can unlock the next stage of your growth.

The Real Reason Most Brands Plateau

Here’s what usually happens inside performance marketing teams:

They throw new creative into random ad sets, see what sticks, then scramble to scale it. It works sometimes — but usually:

• Small wins burn out quickly
• Scaling to $10K+ per concept fails
• There’s no clear testing structure, timeline, or volume targets
  
  

The result? Creative fatigue, unpredictable results, and growth that stalls out at the first sign of friction. The truth is, if your brand is serious about growth, you can’t rely on creative luck. You need a creative testing machine that delivers dependable winners every week.

The $10K/Day Testing Framework: CBO Split & Scale

To solve this, we use our CBO Split & Scale methodology. It’s structured, proven, and scalable.

Here’s how it works.

You set up a CBO campaign where:

• The total campaign budget = 10x your target CPA
• You include 5 ad sets, each with a minimum spend = 2x your target CPA
• Inside each ad set, you load 4 ad creatives, grouped by concept

A concept is a core creative idea — a specific message, story, or visual angle. Inside each concept, you might test variations of the hook, CTA, or copy, but only change one variable at a time.

Example

Let’s say your target CPA is $100.

Your campaign budget would be:

• 10x CPA = $1,000 base budget
  
  • ad set minimums = $11,000/day total budget

Each of the 5 ad sets runs at $200/day minimum. Meta spends the remaining $10K based on performance, optimizing dynamically across the campaign.

This format allows for both control and flexibility. You get enough data to validate concepts while letting Meta do its job with scaling allocation.

What Happens After Launch? You Decide.

Once your campaign is live, your job is to make clean, fast decisions based on results. Here are your options:

1. Scale Winners
   If a concept is working, scale budget across that ad set or duplicate it into scaling campaigns. Meta will lean in — especially with strong early signals and minimum spend enforced.
   
   
2. Add More Ad Sets
   Don’t stop at five. You can expand within the same campaign by adding more ad sets with fresh concepts and the same spend structure.
   
   
3. Kill Losers Quickly
   Turn off underperforming ad sets to free up budget. Reallocate that spend to concepts with upside.
   
   
4. Adjust Minimums
   You can raise minimums on winners to force more spend. Or remove minimums altogether and let Meta optimize fully — though we don’t recommend that unless you have significant data volume.

We’ve tested all variations, and minimum spend enforcement consistently gives us stronger results — especially when your ad assets are expensive to produce and too valuable to waste in Meta’s learning phase.

How Much Should You Be Testing?

This is where most brands get stuck.

They either test too little (one or two ads per week) or test chaotically with no budget planning. That’s why we created a Creative Testing Calculator to reverse-engineer how much you should be testing based on your spend and goals.

Here’s what it factors in:

• Daily spend
• % of budget allocated to testing (we recommend 20%)
• Target CPA
• Spend multiplier per test (e.g. 2x CPA minimum)
• Duration of each test

Example

Daily ad spend: $5,000
Testing allocation: 20% → $1,000/day
Target CPA: $100
Spend per test: 2x CPA → $200
Result: 5 tests per week → 20 tests per month

Each concept has 4 variations? Now you’re testing 80 assets/month. If you're spending $10,000/day, that number doubles to 40 concepts and up to 160 assets/month.

Most teams aren’t producing nearly that volume. This framework aligns your creative production capacity with your testing capacity so that your growth engine never runs out of fuel.

Aligning Growth and Creative Teams

This is where the system becomes transformational.

When your growth team knows exactly how many concepts they need each week — and your creative team knows exactly what to deliver — you remove bottlenecks, guesswork, and internal friction.

Now you can evaluate:

• Who do we need to hire or contract to hit our creative volume?
• What’s our current production velocity vs. testing need?
• How do we maintain velocity and quality at scale?

We’ve used this system to build content pipelines that support 7- and 8-figure ad accounts. It’s not just about testing more. It’s about testing right.

The Wake-Up Call: You Can’t Scale Without Volume

If your goal is to spend $100K+ per month on ads, you can’t test two creatives per week and hope for the best.

You need velocity, structure, and budget clarity — all working together. Our system gives you that.

No more guessing. No more wasted assets. No more false positives that can’t scale.

Ready to test like the top 1% of DTC brands? Let’s build it together