Infiniwell
Infiniwell is a leading health and wellness brand dedicated to helping people optimize their bodies through science-backed supplements and performance-driven products.
1. Overview
Infiniwell is a leading health and wellness brand dedicated to helping people optimize their bodies through science-backed supplements and performance-driven products. With a passionate customer base and an ambitious vision, the company had established itself as a strong player in the market. However, to achieve the breakthrough scale, Infiniwell needed more than incremental growth—they needed a complete reset of their media buying, creative and data systems.
2. The Problem
Infiniwell’s new customer acquisition was flat. CPAs were climbing higher month after month, and ad creatives weren’t meeting the brand’s standards through agencies. Despite the potential, growth was slowing down and something needed to change.
The brand had ambitious growth targets for new customer acquisition, subscription revenue, and wholesale, there was a lot of opportunity but a new team was required to make an impact. Enter Ad Pros.
3. The Solution
Financial Strategy Alignment
We began by building a financial strategy tailored to Infiniwell’s goals. Together, we set clear targets for how much the company wanted to grow each month and the profitability thresholds to maintain. This framework created a disciplined decision-making system, ensuring every dollar spent on growth was aligned with both short-term wins and long-term profitability.
Google and Meta Transformation
Next, Ad Pros overhauled paid media execution. Instead of running more than six offers simultaneously, we streamlined the focus to one core offer—removing complexity and strengthening conversion rates. We completely restructured Meta and Google accounts, integrated an attribution platform, and benchmarked performance across channels. This gave the team clarity on true new customer profitability targets and allowed budgets to be dynamically optimized with confidence and conviction.
Creative Production Reset
Finally, we rebuilt the creative engine from scratch. Infiniwell adopted new creative styles designed to resonate with their ideal customer, backed by production forecasting to ensure a consistent pipeline of fresh assets. We established clear approval processes, challenged the status quo with bold concepts, and diversified creative output by leveraging sports themes and multiple visual identities. This reset not only raised the quality bar but also ensured variety and scalability across campaigns.
4. Metrics of Transformation
With systems, strategy, and creative execution realigned, Infiniwell achieved the breakthrough they needed:
Revenue
3x growth, surpassing $1M per month
Retention Revenue
Sustained 60%+ of revenue through scale
Average Growth Rate
Maintained 10%+ month-over-month growth
The Partner Your Brand Deserves
Your brand deserves a partner that’s as ambitious as you are. At Ad Pros, we combine strategy, creatives, media buying and data to help you scale. Whether you're looking to maximize cash flow or double your enterprise value, we’re here to make it happen.