Support Pets
SupportPets acquired thousands of new customers a month across 8 ad channels leveraging creative and media buying growth systems.
1. The Problem
When Support Pets partnered with Ad Pros, the brand was growing well—yet starting to plateau. Generating just under $400k/month in revenue and spending $140K/month across Meta and Google, they had proven product-market fit but scaling became more challenging. Growth was capped by account instability with Meta and internal creative capacity.
As acquisition costs climbed, so did complexity. The brand needed new offers, better tracking, and a scalable ad creative pipeline—but didn't have the team or infrastructure internally to support it. Attribution gaps made performance data murky, while rising CPAs and stagnating conversion rates revealed cracks in both platform strategy, media buying and creative execution.
Support Pets didn’t need more ideas—they needed better execution and systems. It became clear: to reach multiple 7 figures monthly, they required a fully integrated growth team with ownership across creative, performance, and profitability.
2. The Solution
The 200-Ad Creative Engine
Ad Pros integrated a full stack creative department directly into Support Pets' workflow, led by one of our Creative Strategists. This creative team ideated, produced and tested over 200 ad assets per month, maintaining 25–45% winner rates—far exceeding industry benchmarks. We installed six proprietary systems, including structured ideation, internal approvals, UGC creator pipelines, and post-launch analysis.
Even though we created 4000+ ads for Support Pets over many years, we didn’t just focus on creative volume. Every asset—from headlines to UGC to graphics—was measured against performance, not just vanity. The result? An endless flow of fresh, high-converting creatives that allowed Support Pets to sustain scale and beat ad fatigue.
Cross-Channel Media Buying Execution
To diversify and de-risk growth, Ad Pros expanded media buying beyond Meta and Google into 8 ad platforms, including YouTube, TikTok, Snap, Native, and even Connected TV. We integrated a Growth Strategist, Growth Marketer to oversee budget optimization and cross-channel attribution.
With 40+ metrics tracked daily, our team used custom attribution models and benchmarks to reallocate budget dynamically—fueling profitable scale and unlocking entirely new customer segments across platforms.
Million-a-Month Operating System
Beyond execution, Ad Pros implemented its proprietary Million-a-Month System: a strategic infrastructure designed to align strategy, performance, creatives, data and profitability. Through OKRs, business-wide KPIs, scenario planning, and financial modeling, we helped the Support Pets team make high-impact decisions based on data, not gut.
We brought in fractional CFOs, media buying experts, and performance consultants to challenge our assumptions, uncover bottlenecks, and create a performance culture rooted in record-breaking. With this infrastructure, the company was no longer reacting, they were proactively scaling with confidence.
3. Metrics of Transformation
From plateau to unstoppable — Support Pets scaled based on better systems, talent and skill, not luck.
Revenue
Grew from $378K/month ➝ $3.8M+/month
Spend
Grew from $150k/month ➝ $2mm/month
New Customers
Increased from 74 ➝ 766/day
The Partner Your Brand Deserves
Your brand deserves a partner that’s as ambitious as you are. At Ad Pros, we combine strategy, creatives, media buying and data to help you scale. Whether you're looking to maximize cash flow or double your enterprise value, we’re here to make it happen.